Master´s Degree in Business Management and Engineering Project Management + 60 ECTS Credits

Didactic Unit 1. Scope Management And Contractual Management

• Session 1: Outreach Management I
• Session 2: Outreach Management II
• Session 3: Outreach Management III
• Session 4: Contract management I
• Session 5: Contract management II

Didactic Unit 2. Negotiation And Cost Control

• Session 1: Negotiation I
• Session 2: Negotiation 2
• Session 3: Negotiation 3
• Session 4: Cost control

Didactic Unit 3. Cost Estimation And Planning

• Session 1: Cost estimation 1
• Session 2: Cost estimation 2
• Session 3: Cost estimation 3
• Session 4: Planning 1
• Session 5: Planning 2
• Session 6: Planning 3

Didactic Unit 4. Risk Management

• Session 1: Global environment
• Session 2: Risk management 1
• Session 3: Risk management 2
• Session 4: Risk management 3
• Session 5: Earned value method

Didactic Unit 1. Financial Projections And Project Financing

• Time value of money
• Investment appraisal methods
• Preparation of financial projections.
• Quality of financial projections and residual value.
• Sources of project funding.
• Cost of capital and level of project debt. Evaluation of projects with uncertain outcomes.

Didactic Unit 2. Project Finance

• Introduction to the funding model
• Project Finance.
• Project risk analysis.
• Project financing.
• Entities involved in the financing of the project.
• Project financing ratios and management.

Didactic Unit 3. International Projects

• Development of financing in international projects.
• Country Risk Management.
• Sources of funding in international projects.

Didactic Unit 4. Service Projects

• Financial management of service projects.
• Identification of costs in service projects.
• Allocation of costs to services.
• Establishment of the service budget.
• Economic follow-up and closure of the service.

Didactic Unit 1. Accounting Logic And The Balance Sheet

• Accounting logic
• The Balance Sheet
• The Journal and the General Ledger
• Accounting principles
• The most common balance sheet accounting entries (I)
• The most common balance sheet accounting entries (II)

Didactic Unit 2. The Profit And Loss Account

• Income and expenditure
• The profit and loss account
• The most common accounting entries of income and expenses (I)
• The most common income and expense accounting entries (II)
• The Cash Flow Account

Didactic Unit 3. Analysis Of Annual Accounts And Financial Strategy

• Analysis of the development of the balance sheet
• Strategy for securing liquidity
• Strategy to ensure solvency
• Leverage and Financial Profitability
• Analysis through economic and financial ratios

Didactic Unit 4. Business Management And Investment Decisions

• The financial system
• Financial mathematics
• Investment Decisions. The NPV
• Investment decisions. The IRR

Didactic Unit 1. The Responsible And Sustainable Organisation

• Fundamentals of Socially Responsible Organising
• Socially Responsible Characteristics
• Value Creation and CSR

Didactic Unit 2. The Objectives And Management Of Csr In Organisations

• Formulation of CSR objectives
• Planning and programming of CSR activities
• Integrating CSR into the overall strategy of the organisation

Didactic Unit 3. Interest Groups Or Stakeholders

• Stakeholders
• Concept and typology of stakeholders
• Stakeholder Relations
• CSR and Stakeholders

Didactic Unit 4. The Management Of Socially Responsible Companies

• Sustainable Responsible Business Management
• Corporate Governance
• Management Ethics in Responsible and Sustainable Enterprise
• Ethical and CSR audits
• The design of a CSR action programme

Didactic Unit 5. Concept And History Of Csr

• Concept of Corporate Social Responsibility
• Historical background to CSR
• The beginnings of CSR

Didactic Unit 6. Construction Of The Csr And Its Elements

• Long Term Vision vs. Short Term Vision
• Building a Socially Responsible Company
• What elements should the CSR contain?

Unit Didactic Unit 7. Corporate Social Responsibility And Social Marketing

• Introduction to Social Marketing
• Characteristics of Social Marketing
• Social Responsibility and Ethics in Marketing
• Types of Social Marketing
• Social Marketing and Social Responsibility
• Broadening the concept of marketing
• Social Marketing Plan
• Company results with Corporate Social Marketing programmes

Didactic Unit 8. Traditional Values Vs. Responsible Values

• Values and principles of traditional business
• Values and principles of responsible and sustainable business
• Common good and private good

Didactic Unit 1. Fundamentals Of The Agile Approach

• Agility as a response to the changing environment
• Evolution of organisational thinking
• Key principles of the agile approach from a strategic perspective
• Adaptive mindset and learning culture
• Factors hindering or favouring agile adoption

Didactic Unit 2. Value And Customer In The Centre

• Delivering value at the heart of agile work
• In-depth understanding of user needs
• Early validation: reducing risk and uncertainty
• Impact indicators vs. performance indicators
• Continuous feedback and iterative learning

Didactic Unit 3. Agile Teams And Collaboration

• Self-organised teams and principles of autonomy
• Distributed decision-making
• Building environments of trust and psychological safety
• Coordination and communication in dynamic environments
• Managing interdependence between teams

Didactic Unit 4. Agile And Adaptive Organisations

• From team agility to organisational agility
• Flexible structures versus traditional hierarchies
• Distributed and facilitative leadership
• Continuous innovation cycles throughout the organisation
• The challenge of agile strategic alignment

Didactic Unit 5. Designing Environments For Agility

• Physical and virtual spaces that foster collaboration
• Technology and tools as enablers (not protagonists)
• Rituals and practices that encourage continuous learning
• Visual management and operational transparency
• Learning by doing: agile experience design

Didactic Unit 6. Agile Implementation And Transformation

• Common myths in transformation processes
• Approaches to initiating a transition to agility
• Maturity models and agile diagnostics
• Resistance to change: effective approach
• Case studies of application in various sectors

Didactic Unit 1. Introduction To Artificial Intelligence

• State of the art of artificial intelligence
• Philosophy of artificial intelligence
• Future of artificial intelligence
• Project development processes with artificial intelligence
• Data, your greatest asset

Didactic Unit 2. Types Of Artificial Intelligence

• Machine learning
• Deep learning
• Transformers
• Synthetic data generation
• Hyperparameters in artificial intelligence models

Didactic Unit 3. Introduction To Machine Learning Algorithms

• Linear regression
• Non-linear Regression and Support Vector Machine (SVM)
• Decision trees and random forests
• Fuzzy logic and gradient descent
• Recommender systems

Didactic Unit 4. Turnkey Project With Artificial Intelligence

• Preparing the working environment: Anaconda, Visual Studio Code and Python
• Data input and processing datasets
• TensorHub, TensorFlow and Keras
• Image processing
• Artificial intelligence modelling

Didactic Unit 1. Introduction To Digital Marketing And The World Of Ecommerce

• Understanding Digital Marketing and e-Commerce
• Digital Marketing Ecosystem - Digital Marketing Officer Roles and Functions
• The Digital Strategy
• E-commerce, m-commerce and s-commerce
• Digital Business and Technological linkage

Didactic Unit 2. Inbound Marketing Vs Outbound Marketing

• Definition of Inbound and Outbound Marketing
• Digital marketing to attract and retain customers
• Content Marketing
• Social Media and Community management
• Digital Marketing Plan

Advanced Digital Marketing

• SEO
• SEM
• Programmatic marketing and RTB
• Strategy and performance techniques
• Email Marketing

Didactic Unit 4. Web Analytics Tools

• Understanding the User. Customer Experience, UX & UI
• Data Science & Big Data
• Data Visualisation
• Google Analytics
• Digital Metrics and Trends in Digital Marketing

Didactic Unit 1. Public-private Partnership Contracts (ppp): Concept, Benefits And Limitations

• Effects of infrastructure on economic development.
• Financing structures: public vs. private.
• Models and structures for public-private partnerships.
• Public-private partnership contracts in the world.
• Identification of public-private partnership projects.

Didactic Unit 2. Framework For The Application Of Public-private Partnership Contracts

• Regulatory and institutional framework for public-private partnerships: COOMON LAW vs CIVIL LAW
• Fiscal analysis of public-private partnerships: capacity and impact on the deficit
• Economic analysis of public-private partnerships
• Financial analysis of public-private partnerships
• Stakeholders

Unit Didactic Unit 3. Assessment Of Public-private Collaboration Projects

• Technical, economic and financial feasibility of public-private partnership projects.
• Social and environmental feasibility of PPP projects.
• Risk allocation in public-private partnership contracts.
• The Value for Money concept.
• Definition of the project's bidding and publicity criteria.

Didactic Unit 4. Management Of The Public-private Partnership Contract

• Tendering and awarding process for public-private partnership contracts.
• Definition of the financial structure of the contract.
• Contract management in the construction phase and in the operation phase.
• Renegotiation in infrastructure concession contracts.
• Termination of the contract and transfer of assets.

Didactic Unit 1. Management Skills (i)

• Introduction to management skills
• Authority and inspiration
• Leadership. Key personal and managerial skills
• Approaches to leadership theory

Didactic Unit 2. Management Skills (ii)

• The role of the leader
• Administrative functions of leadership
• Leadership styles

Didactic Unit 3. Social Skills In Group Management (i)

• What are social skills?
• Assertiveness
• Empathy

Didactic Unit 4. Social Skills In Group Management (ii)

• Active listening
• Self-esteem
• Emotional management in group relations

Didactic Unit 5. Negotiator's Personality And Skills

• The personality of the negotiator
• Negotiator skills
• Personal pre-negotiation preparation

Didactic Unit 6. The Negotiator And Negotiations

• Characteristics of the negotiating subject
• Types of negotiators
• Ethics and values in negotiator behaviour

Didactic Unit 7. Psychology In Negotiations

• Persuasion and influence techniques
• Psychology in negotiation
• Perception and cognitive biases in negotiation
• Non-verbal behaviour and its interpretation

Didactic Unit 8. Work-related Stress

• Causes of work-related stress
• Symptoms of work-related stress
• Consequences of work-related stress